Incorporating Email Marketing With Your Social Media Efforts

Incorporating Email Marketing With Your Social Media Efforts

When first starting out, every business has the same goal in mind – to build brand awareness and gain exposure! Unfortunately, it isn’t always easy to gain exposure. We live in a world ran by social media and the internet. Of course a new business should one hundred percent market through social media, but one powerful tool that is often overlooked is email. A lot of times companies stick to one platform to promote themselves, but in business it is always smart to diversify and decrease risk.


Although there are countless new ways to market your business, email marketing remains atop this list. This method provides an immense return on investments and makes it extremely easy to reach out to your entire audience at the touch of a button. Of course you should stick with the big dogs, such as Facebook and Instagram, but there’s no reason to not get email added to your arsenal. You may be asking yourself, “How am I going to have time to keep up with all the social media, other methods, and now email?” The answer is simple. Combine the power of your social media accounts with your email, sit back and watch the sales go through the roof.


Getting Started

The most successful businesses that market well all have something in common. The key is consistency. Keep your image consistent wherever you are placing it. This can be done through techniques such as consistent text overlays, color schemes, and more. Your customers should always feel a sense of connection when seeing your brand on different platforms. Keeping this in mind you will be able to keep your email and social media marketing hand in hand. The premier way to achieve this is to sync your two channels together. Keep in mind that although it is two different platforms, you are going to use it as one channel, rather than two different ones. One way to prevent doing double the work is to set up an email calendar. For example, if you’re planning to promote something at a certain time of the year, just set up in your calendar with a link to the post. This way you only have to do one set of content, but can still distribute it using both platforms.


Promoting Social Media through Email

One of the most important things to remember when sending out an email is to ALWAYS include social media links to your page. This is important, because this ensures that you’re always marketing through both channels and continue to gain followers and exposure. There are also ways to get more creative with it to really enhance some of your pages. For example, in the email you can tell your consumers that “We post this…. To our social media pages, the day before our weekly emails. Go follow us on… To get early exclusives.”. Another good strategy is including call to action buttons. When people are signing up for your email newsletters, remember to also give them an option to link all their social media accounts to follow you as well. Capitalize on your consumers while you already have their attention.


Charity is always an effective way to get people’s attention, and promote your brand. Try to incorporate this into your emails by finding organization’s that will donate money based on “likes”, and “retweets”. If people see an incentive, such as charity to go like your page or post, they are more likely to do it, and you now have a new follower and potential customer.


Incorporating all your social media pages into your email is a great strategy, but if there is one platform you would like to focus on then promote that one more. If you really want to connect with just Facebook, then take the other links out and focus on that. On the other hand, you can also use your email to target a specific audience. Be creative, see what’s hot right now and get on it.


Promoting Email through Social Media

We talked about all the ways to promote your social media through email, but what about vice versa? Maybe your social media platforms are doing great, and you want your email platform to get to the level. It’s simple, just do the opposite. Start putting your email optins in spots on your social media posts, and every week try to include one of those call to action buttons that can take consumers directly to signing up for your email updates. Leave some stuff out of your posts, and tell your followers that there is exclusive content that they can find by signing up for your emails. This will encourage them to sign up, due to their curiosity and not wanting to miss out on anything. Provide your prospects with adequate incentives to take action and provide you with that first “micro-yes” in the marketing sequence which will be opting in.

Many people think that the sales process ends once you get a prospect to purchase your product, but little do they know – it is just beginning. This is what will differentiate between short lived cash cows and long term successes that will build out a rolodex of new and recurring customers for long term profits. Only so many people can purchase from you one time… Stop leaving money on the table and begin taking up the long lost value of email marketing in the world of eCommerce – reeling in more customers, without adding too much work.


Not to mention, we’ll soon be sharing some of our most efficient automation tools for email marketing once our team wraps up the beta testing process. Stay tuned, and keep hustling.


– Anthony



Written and Edited by Jonathan R. & The TonyMast Official Team

3 Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

3 Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

3 Misconceptions About Conversion Rate Optimization That Are Wasting Your Time


What can I do to increase revenues on my website? What will attract new customers? These are questions new business owners ask themselves, and try to execute without properly analyzing the situation. For example, often times you may hear someone say “Our revenues have increased ever since we changed the color of one of our “buy now” buttons, but the reality is that this information is just false hope, misleading business owners. eCommerce entrepreneurs take pride in capitalizing on every potential customer who visits their site, which is why it is frustrating to find out these conversion optimization tool tests are not accurate.


MISCONEPTION #1: Conversion Rate Optimization is STRICTLY A/B Testing


Pinterest: Your New Profit Opportunity

Pinterest: Your New Profit Opportunity

Here we have the average American consumer on their smartphones, clicking away on people’s products, pinning them to their Pinterest Boards. Being the proactive seller you are, testing out all different social media platforms is key to see what works best for your brand. The mistake that business owners are making is overlooking the effectiveness of selling through Pinterest.

Why does Pinterest relate so well to eCommerce? It is a platform that saves all the products consumers originally wanted to buy, but found reasons to hold off on it. Maybe they didn’t have the money, it wasn’t necessary at the time, or whatever reason that person may have, but the reality is there is something about the product that attracts them. Now as time goes by, that item is still pinned to their board and eventually self-control wears off, and they eventually purchase it. Although Pinterest can be a dangerous place for the “shopaholics”, it is a goldmine for you, the seller.

Why Pinterest?

Pinterest is currently ranked second in the social media traffic world for online stores. Millions of customers use Pinterest daily to pass time, find new products, fulfill their shopping crave, and most importantly view and share your products. Pinterest is an easy to use application, and website for the consumers. It is simple to “Pin” products to your board, and the Buyable pins make it easier for people to buy your products. The Buyable pins and “Buy it” buttons are new features that are simple buttons that consumers click on, which will take them directly to the checkout page for the product they wish to purchase.

How to sell on Pinterest?

Using Shopify you can start selling products on Pinterest, simply by adding the Pinterest sales channel. After you’re approved by Pinterest, any products that have been pinned by consumers, will now be a buyable pin, which will include the “Buy It” button. This will simplify Pinterest purchases for your consumers, and increase your sales.

How effective is Pinterest for your Business?

One important concept to understand in business is that the numbers never lie. Pinterest is a powerful platform to sell and expose your products. It’s been proven that the AOV (average order value) through Pinterest is roughly $50. This makes it the highest value of sale compared to the other major social platforms. People who use Pinterest aren’t just there for the unique ideas, they are devoted shoppers. According to a survey, 87% of Pinterest users have made a purchase through the platform. Like I said before, Pinterest is unlike other sites. The shoppers can’t just click on something and then simply leave it. This product is pinned, and they are constantly reminded of whatever it is they are yearning for.

Pinterest on the Rise 

Pinterest started off as a website in 2010, and introduced to the mobile world in 2013. Ever since going mobile, it sky rocketed. We live in a world, where over 70% of American’s own a smartphone, making shopping just simple clicks of a few buttons on apps such as Pinterest. According to a Shopify analysis, mobile orders from Pinterest increased by 140% from 2013-2015. These mobile orders now account for 80% of all Pinterest sales, which means that NOW is the time to get your business on this platform.


A major part of online retail in a technology filled society is using social media platforms. They can all be effective, but we all know being an entrepreneur is time consuming and juggling numerous things at once. Luckily we are here to help. Don’t make the mistake of overlooking the effectiveness of Pinterest, and immediately get your product out there, and sit back and watch profits grow.


>> Click Here To Start Your 14 Day Free Trial With Shopify <<


Written & Edited By: Anthony Mastellone, The TonyMast Official Team & Jonathan R

Stop Leaving Money on The Table With Your eCom Store

Stop Leaving Money on The Table With Your eCom Store

Are you constantly running ads and not seeing the results you pictured? Do you feel as if you’re donating money to the “Zuckerberg Fund” week in and week out? Well sit tight because I’m about to share with you some jaw dropping information that will make you focus solely on one pillar in particular in an advertising campaign.


Put yourself in the shoes of the people who you run ads to… Now let me ask you this, do you like feeling a personal connection with those ads? The answer is YES… Heck – who doesn’t?! The goal is to create a relationship and to pitch an offer at the same time. With that being said, it’s incredibly important to focus on how the customer feels and whether or not they feel comfortable with your brand.


This forms some sort of a bond with people so they can say…”Hey, these guys don’t only give awesome deals but their customer service team is phenomenal!” Sometimes it’s the small things that mean the most to customers and in the grand scheme of things it’s critical to make them feel as complacent as possible throughout their journey.


Now to break it down…An advertising campaign is broken down into 3 pillars. These pillars are known as the “Acquisition Pillar”, “Retargeting Pillar”, and the “Loyalty Pillar”.