Today we’re going to be discussing something that is extremely pivotal to both online and offline businesses.
This is quite often the determining factor if a business will last 2 months, or 2 years. That factor is LTV, also known as Life-time (Customer) Value.
The reason why this is so important is because many businesses focus on obtaining one initial sale, and quite frankly, it’s impossible to make new sales for an infinite amount of time. New blood into a thriving business is always fantastic, but also difficult to acquire. The level of difficulty of making a previous customer purchase from you again versus attempting to make a cold lead purchase from you is vastly different. After crunching the numbers, a business is set up for much more profitability if they know that on average, a lead is worth $50 rather than $25.
Many business that sell consumable items, cosmetics, and other products can even take a loss on their front end sale, knowing that 4 weeks after initial purchase, that customer will most likely purchase additional products or partake in a monthly subscription that is highly profitable in the long haul.
Overall, increasing Lifetime Customer Value can be done in a few ways such as…
- Post Purchase Email Sequences
Building a solid post purchase email sequence is easier than ever. Keeping your follow up offers congruent with the initial product purchase, you can take the information you already know about the customer and sell them on an additional product that may supplement or compliment the original purchase. Setting up an email series like this can be done with softwares such as MailFunnels which is free for the first 14 days!
- Monthly Subscriptions
Recurring programs are extremely profitable and we’ve seen companies like these make a huge impact in eCommerce. Brands such as Dollar Beard Club, HiSmile, and countless cosmetic brands are capitalizing on this approach. It can cost $20 to acquire a $10 sale at first, but if the average retention rate is $10 / month for 6 months, then they’re setup for immense profits.
- Customer Retention
Customer retention is massive in regards to keeping LTV of your customers high. This can be done through things such as points and rewards systems, free gifts, and interactive features that keep customers feeling gratified and involved.
Wouldn’t it be pretty awesome to be able to start any business you would like in the matter of a few hours with zero startup cost?! Drop shipping using AliExpress allows you to find reliable suppliers for just about any product for your eCommerce store. That may be confusing to some of you, but I felt the same way when I first got told the same statement. So I’m going to give you a golden nugget by telling you what this means and how it will change the way you look at starting your next eCommerce business.
What is AliExpress?
Aliexpress is a marketplace just like eBay or Amazon. The main difference is that most suppliers are overseas so their prices are very competitive. Although AliExpress may position themselves to look like they are a retailer, many suppliers are open to the resale of their products on your store at a retail cost. They will then fulfill the product on your behalf through drop shipping.
What is Dropshipping?
Drop shipping allows you the freedom to test products without upfront cost. You won’t be stuck with huge piles of boxes in your house, packing your orders by hand or even endless trips to the post office. You will be able to spend your time focusing on the fun aspects of growing your business. It is as simple as establishing a connection with a supplier. You will then place their products in your store. When you make a sale you create an order for that product with your supplier. The supplier will ship the product directly to your customer without you ever having to see it. Although it is easy to use AliExpress for Dropshipping, there are a few things you need to look out for. We will walk you through how to set yourself up for success so that you can see amazing results.
Why People Will Buy From You:
Many people may be stuck on how to make their first dollar online. At the beginning it may seem difficult but that is just because it is difficult to make a decision.
Around 20 years ago there was one basic business model if you wanted to start your own business. You would have to go find a good location, find a niche you want to target then sell products to those people by marketing in your local area. This prevented plenty of people from starting because of the high startup cost.
Nowadays with the progression of the internet there are more than enough options to start your own business and generate income with a low startup cost. Because there are so many options and the barrier of entry is so low, to many people are starting their own business and then changing ideas before their first business has a chance to prosper.
If you want to generate your first dollar online this is where you will want to start step by step. In these steps we will be talking about Shopify specifically.
Step #1: Keep It Simple & Take Action
From an outside perspective it may seem like a complex process to start generating cash flow. When you start with the end goal and work backwards you will see the simple steps you need to take.
To generate positive cash flow there are two thing you have to do. First you have to take MASSIVE ACTION. Your dreams won’t work unless you do. Second you have to exchange a product or service for its monetary equivalent to make a profit. (A.K.A. Make a sale for more than it cost you to fulfill your product or service.) Seems easy enough right?
Without taking the proper action you will not succeed. Now that you are working for yourself nobody will tell you what to do. The only thing you will have to do now is decide which actions will make you money. You may not make money the second you finish the step, but each action you take should lead you to being able to generate revenue.
Step #2: What To Sell & Where To Find It.
Here we go! The major mistake people make when trying to decide what to sell is, they think they have to reinvent the wheel. You don’t need to come out with something new and innovative. All you need to do is notice a product where the demand is higher than the supply. By jumping into this market you know that you will make sales because you can model the other companies success and just take a piece of the pie.
Now many of you may have the question “Doesn’t it cost a lot of money to invest in inventory to have products to sell?”.
The answer is NO! You have platforms such as AliExpress that allows you to get in contact with suppliers of any product that will ship the items you sell directly to your customer once you make a sale. Yep! You never even see the product in person.
Once you find your suppliers you can start testing products with advertisements. If the product doesn’t sell than you have no worries, just move on to testing the next product! As soon as you find a winning product you can then double down on your advertising for that product to simply get more people to see it resulting in more sales!
Step #3: Where Do I Sell These Products.
There are plenty of platforms you can start on. Between all of the different platforms to build a website, eBay and Amazon it is easy to start listing products to advertise.
Shopify is proven to be the easiest way to create a brand that is scalable. Shopify makes it easy to process payments, add products, keep track of customers, tracking conversion, it’s simple to embed all your event tracking pixels for Google and Facebook, along with allowing each user to customize their site completely. They really made it plug and play.
>> Click Here to Start Your 14 Day Free Trial on Shopify <<
Step #4: Get Your Product In Front of People
This may be the hardest part of the process but once you find out where your customers hang out it makes it allot easier. If you reverse engineer this process you can streamline your way to making your first sales. By leveraging social media this makes it more simple to find networks of people looking for what you offer. Between Instagram and Facebook there are over 2.8 billion active monthly users. Do you think that if you could tap into a network of 100,000 highly targeted people you could make a single sale? I’d be willing to bet money that tapping into 100,000 targeted customers would completely change your life.
Now you may think you have to have a large budget to tap into large networks of highly targeted people. What if I told you that you could do this with as little as $25 or less? Well it’s completely possible if you catch one of the latest trends before it gets saturated.
This trend is Influencer Marketing. You can utilize Influencers in your niche to get your message out to your target audience while gaining social acceptance. Now this is the most powerful part. People follow these influencer walking in their footsteps. If the influencer is promoting your brand then you are hitting a warm market by using the most seamless form of word-of-mouth marketing. Now your brand is more likely to become viral by becoming a trending topic. This will also allow your page to gain traction and boost your loyal followers. Now you are building an asset to advertise with zero cost. Although you have this asset you will not want to you stop users your influencers!
Tired of wasting your hard earned money on failing ads?
Well, I’m here to change that for you today with some tips that I have found to be the most useful and pretty much my book of faith when creating ads. So what I’m going to do in this blog post, is break it all down for you step by step.
Trust is a massive factor in the purchasing process and converting your cold traffic prospects into actual customers. How can we do this exactly? The easiest way to do this is through well done social media campaigns. By social media campaigns – I do NOT mean ads. I mean your actual accounts themselves. This is where you and anyone else out there has an equal opportunity to go out there and build this from absolutely nothing and on a tiny budget (if any at all).
Anyone can create a well done Instagram of Facebook page and this is simply done through quality content. The best part about this method is the fact that it doesn’t require a big budget. Yes – it can be a bit time consuming, but on the bright side, it can be done in advance which streamlines the entire process of curating content.
Another way to build rapport aside from being seen as a reputable, high quality brand through your content is what you present in your ads. You can build rapport with ease by making your prospects feel comfortable when encountering your advertisements.
What’s one amazing way to make your prospects feel comfortable with your ads? The answer is ironically other customers! (Specifically testimonials). Imagine the rapport you’ve built when your prospect feels like they’re missing out on the best thing since sliced bread because Sally from New Jersey is being shown to the world about how much she loves the product she bought?
A lot of people think it’s difficult to get these sorts of testimonials but thankfully, they’re not. Incentivize some of your latest customers with a gracious discount code or a free gift if they can provide you with a product review or testimonial on how happy they are with what they purchased.
Social acceptance drives demand. The good ‘ol fear of missing out does in fact trigger reactions in the seemingly impossible to pick brain of your prospects. Why not leverage it when you’re delivering a quality product and have the ability to drive more sales from that happy customer?
One more way to build rapport with your prospects is providing them with significant value. This can be done with teaching them something new or providing a unique experience. Showing your audience that you’re well vetted and knowledgeable about the product they’re seeing will make them feel like they have a little insurance policy on what they could be investing into. Presenting your brand as such will enhance your prospects’ sense of comfort as they go through the series of micro-commitments made in order to reach the ultimate goal of obtaining a purchase.
This is one of the most traditional tactics in the history of marketing. This is the question you ask at the beginning of your ad copy that you already know the answer to before even asking it. It’s the fact of grass being green and skies being blue. We know the answer, but we want to compel our audience and remind them of the importance of that answer by asking the question again.
When using the Implied “Yes” you want to invoke empathy, understanding & comfort. For example if you’re trying to sell a product to people who suffer from insomnia, you could begin your ad copy with something like this…
“Are you fed up with facing sleepless nights of tossing and turning?….”
Time to get into the good stuff! Let’s talk about your offer. This is more than the product or service that you’re providing for someone’s capital. Your offer is the fulfillment of someone’s desire or solution to a problem. If you’re selling a pair of socks to someone scrolling past your ad, you have to win them over as to why they should buy YOUR socks. Anyone can go to the mall, or go to another website and get some socks. So your offer is going incentivize people taking action and buying your socks in comparison to the alternative. Maybe it’s the feel good process because this is the only place that someone can find socks made with organic cotton! Or maybe that special offer of 25% off for today only will make me want to pull the trigger on that extra pair of socks I could use… Are you picking up what I’m putting down?
There are endless ways to put this into your own terms, create your own incentives or make prospects purchase your products. Once you harness the power of successfully making your audience take action via proper incentives, you’ll have a great business on your hands
To see some examples of incentives watch the YouTube video here: https://www.youtube.com/watch?v=fR8KNA8Kc7E
In order to bring a sense of urgency to the table and make your offer even more irresistible than it already is, we have the ability to work time sensitivity to our advantage. This is great for “Flash Sales”, ads on Instagram stories and limited time offers. This is a great way to make sure that your semi-interested prospects receive that extra little nudge to get them off the fence on purchasing your product and is a classic marketing technique that does in fact still work. Make it clear that the offer expires and they may never see such a reduced price or limited edition product because when it’s gone – it’s gone. Providing this fear of missing out on an amazing deal is a great marketing tactic that you should always implement into your marketing.
Call to actions are so pivotal in your ads that it has an independent post here on the TonyMast blog! The fact of the matter is, people actually like being told what to do…
“Click here now!” “Get Your Copy!” “Order Now!”…
Calls to action reinforce the true purpose of your ad and is a great way to state a clear cut direction for what your prospect has to do next in order to respond to any advertisement. Once you make your prospect feel compelled and committed to your ad, you’ll steer them in the right direction with a empowering call to action.
Related Post: Increase Conversions With Calls To Action
As for the URL of your ad, it’s ideal to use things such as Bit.ly or ClickPerfect in order to make sure that…
– People are going to the URL destination you want them to
– You can track the amount of clicks and activity on your link
It’s ideal to not only send your prospects to the right destination, but once you can calculate things such as conversions, clicks and more – you can begin to split test and optimize your checkout pages and other variables into the sales process.
It’s a fairly simple tip, but it can be expanded on tremendously on what to do with such stats, so we’ll save that for another post / video 🙂
In relation to the first tip of building rapport, your visuals will absolutely make or break your ads. It’s the first thing that will jump out to your prospect. It’s almost guaranteed – the ad visual will much more likely grab a prospect’s attention and drive them to read the ad copy than vice versa. Text is diluted, and not a key defining component of a page that is capable of grabbing attention. The old adage of “A picture is worth a thousand words…” is more relevant than ever.
To look up big companies ads you can use an amazing tool that not many people know of that is completely free called Moat. https://moat.com
With your ad visual you should be telling a story, striking your prospect and connecting with them emotionally. If you fail to grab attention, your ad will simply be skipped by the vast majority of people who have no issue evading a typical advertisement. Here’s a few pointers to take into consideration for your next ad visual..
– Turn up the contrast! High contrast & colors will stand out on a user’s timeline
– Every element inside of your ad should have a purpose
– Let your picture tell a story
Lastly, the off-the-record key component of advertising success is congruency. By congruency I mean placing your ad where it should be. Not everyone sees conversions because they aren’t hitting the right audience to actually drive sales.
Not everyone has the biggest budget to test every component of their ads. FB ads can cost hundreds if incorrectly used, and we’ve found the perfect way for you to tap into massive audiences with a tiny budget.
Written by: Anthony Mastellone
Here you are. New company, new website, new ideas. All your time has gone into making, and perfecting the storefront. You’re excited to begin making money and selling products, but there’s a problem you discover. Your website is receiving views, but product’s aren’t selling, and customers carts are remaining empty. There are different outliers that can be causing this.
Maybe your visitors are having trouble navigating your site. Perhaps it is not clear where to click, or how to buy something. This is a common problem new storefronts experience, and it is driving away customers. Luckily, we will be discussing some methods to ensure your customers carts are full, and you are making money.
The first step to fixing this problem is simplifying your call to action. Your call to action is what tells the customers what to do, where to click, and what to buy. The call to action is going to guide the customer to do what you want. The most common examples of a call to action is a “Buy Now” button, or “Shop Now” on the homepage. The styling of these buttons vary for websites, so you may have to test out a few to see what works for your company.
Although these call to action buttons can differ, there are some basic things to understand when making them. (more…)
How You Can Have The Competitive Edge
Has Instagram been confusing you about growing your account with all their changes?
Ever since Instagram has changed their algorithm there has been this talk about Instagram Pods. Today we are going to discuss how you can work with the Instagram algorithm to keep your engagement high and gain real followers.
What Is an Instagram Pod?
An Instagram Pod is a group of people that stay in close communication with the single purpose of growing their Instagram accounts. These groups can be seen communicating across a variety of platforms. These platforms can be Instagram, Twitter, Facebook, Whatsapp, Telegram and I’m sure there are plenty more. Since these Pods have to be real people this method can be extremely beneficial to grow your Instagram if done correctly.
Theory of Instagram Pods.
Instagram has been reward accounts when your current followers enjoy your content. This raises your reach by bringing your photo higher on your followers feed and on the Discover page. By having quick, frequent and high engagement on your page theoretically, you can ‘hack’ Instagrams algorithm.
When first starting out, every business has the same goal in mind – to build brand awareness and gain exposure! Unfortunately, it isn’t always easy to gain exposure. We live in a world ran by social media and the internet. Of course a new business should one hundred percent market through social media, but one powerful tool that is often overlooked is email. A lot of times companies stick to one platform to promote themselves, but in business it is always smart to diversify and decrease risk.
Although there are countless new ways to market your business, email marketing remains atop this list. This method provides an immense return on investments and makes it extremely easy to reach out to your entire audience at the touch of a button. Of course you should stick with the big dogs, such as Facebook and Instagram, but there’s no reason to not get email added to your arsenal. You may be asking yourself, “How am I going to have time to keep up with all the social media, other methods, and now email?” The answer is simple. Combine the power of your social media accounts with your email, sit back and watch the sales go through the roof.
The most successful businesses that market well all have something in common. The key is consistency. Keep your image consistent wherever you are placing it. This can be done through techniques such as consistent text overlays, color schemes, and more. Your customers should always feel a sense of connection when seeing your brand on different platforms. Keeping this in mind you will be able to keep your email and social media marketing hand in hand. The premier way to achieve this is to sync your two channels together. Keep in mind that although it is two different platforms, you are going to use it as one channel, rather than two different ones. One way to prevent doing double the work is to set up an email calendar. For example, if you’re planning to promote something at a certain time of the year, just set up in your calendar with a link to the post. This way you only have to do one set of content, but can still distribute it using both platforms.
Promoting Social Media through Email
One of the most important things to remember when sending out an email is to ALWAYS include social media links to your page. This is important, because this ensures that you’re always marketing through both channels and continue to gain followers and exposure. There are also ways to get more creative with it to really enhance some of your pages. For example, in the email you can tell your consumers that “We post this…. To our social media pages, the day before our weekly emails. Go follow us on… To get early exclusives.”. Another good strategy is including call to action buttons. When people are signing up for your email newsletters, remember to also give them an option to link all their social media accounts to follow you as well. Capitalize on your consumers while you already have their attention.
Charity is always an effective way to get people’s attention, and promote your brand. Try to incorporate this into your emails by finding organization’s that will donate money based on “likes”, and “retweets”. If people see an incentive, such as charity to go like your page or post, they are more likely to do it, and you now have a new follower and potential customer.
Incorporating all your social media pages into your email is a great strategy, but if there is one platform you would like to focus on then promote that one more. If you really want to connect with just Facebook, then take the other links out and focus on that. On the other hand, you can also use your email to target a specific audience. Be creative, see what’s hot right now and get on it.
Promoting Email through Social Media
We talked about all the ways to promote your social media through email, but what about vice versa? Maybe your social media platforms are doing great, and you want your email platform to get to the level. It’s simple, just do the opposite. Start putting your email optins in spots on your social media posts, and every week try to include one of those call to action buttons that can take consumers directly to signing up for your email updates. Leave some stuff out of your posts, and tell your followers that there is exclusive content that they can find by signing up for your emails. This will encourage them to sign up, due to their curiosity and not wanting to miss out on anything. Provide your prospects with adequate incentives to take action and provide you with that first “micro-yes” in the marketing sequence which will be opting in.
Many people think that the sales process ends once you get a prospect to purchase your product, but little do they know – it is just beginning. This is what will differentiate between short lived cash cows and long term successes that will build out a rolodex of new and recurring customers for long term profits. Only so many people can purchase from you one time… Stop leaving money on the table and begin taking up the long lost value of email marketing in the world of eCommerce – reeling in more customers, without adding too much work.
Not to mention, we’ll soon be sharing some of our most efficient automation tools for email marketing once our team wraps up the beta testing process. Stay tuned, and keep hustling.
Written and Edited by Jonathan R. & The TonyMast Official Team
3 Misconceptions About Conversion Rate Optimization That Are Wasting Your Time
What can I do to increase revenues on my website? What will attract new customers? These are questions new business owners ask themselves, and try to execute without properly analyzing the situation. For example, often times you may hear someone say “Our revenues have increased ever since we changed the color of one of our “buy now” buttons, but the reality is that this information is just false hope, misleading business owners. eCommerce entrepreneurs take pride in capitalizing on every potential customer who visits their site, which is why it is frustrating to find out these conversion optimization tool tests are not accurate.
MISCONEPTION #1: Conversion Rate Optimization is STRICTLY A/B Testing
Here we have the average American consumer on their smartphones, clicking away on people’s products, pinning them to their Pinterest Boards. Being the proactive seller you are, testing out all different social media platforms is key to see what works best for your brand. The mistake that business owners are making is overlooking the effectiveness of selling through Pinterest.
Why does Pinterest relate so well to eCommerce? It is a platform that saves all the products consumers originally wanted to buy, but found reasons to hold off on it. Maybe they didn’t have the money, it wasn’t necessary at the time, or whatever reason that person may have, but the reality is there is something about the product that attracts them. Now as time goes by, that item is still pinned to their board and eventually self-control wears off, and they eventually purchase it. Although Pinterest can be a dangerous place for the “shopaholics”, it is a goldmine for you, the seller.
Pinterest is currently ranked second in the social media traffic world for online stores. Millions of customers use Pinterest daily to pass time, find new products, fulfill their shopping crave, and most importantly view and share your products. Pinterest is an easy to use application, and website for the consumers. It is simple to “Pin” products to your board, and the Buyable pins make it easier for people to buy your products. The Buyable pins and “Buy it” buttons are new features that are simple buttons that consumers click on, which will take them directly to the checkout page for the product they wish to purchase.
How to sell on Pinterest?
Using Shopify you can start selling products on Pinterest, simply by adding the Pinterest sales channel. After you’re approved by Pinterest, any products that have been pinned by consumers, will now be a buyable pin, which will include the “Buy It” button. This will simplify Pinterest purchases for your consumers, and increase your sales.
How effective is Pinterest for your Business?
One important concept to understand in business is that the numbers never lie. Pinterest is a powerful platform to sell and expose your products. It’s been proven that the AOV (average order value) through Pinterest is roughly $50. This makes it the highest value of sale compared to the other major social platforms. People who use Pinterest aren’t just there for the unique ideas, they are devoted shoppers. According to a survey, 87% of Pinterest users have made a purchase through the platform. Like I said before, Pinterest is unlike other sites. The shoppers can’t just click on something and then simply leave it. This product is pinned, and they are constantly reminded of whatever it is they are yearning for.
Pinterest on the Rise
Pinterest started off as a website in 2010, and introduced to the mobile world in 2013. Ever since going mobile, it sky rocketed. We live in a world, where over 70% of American’s own a smartphone, making shopping just simple clicks of a few buttons on apps such as Pinterest. According to a Shopify analysis, mobile orders from Pinterest increased by 140% from 2013-2015. These mobile orders now account for 80% of all Pinterest sales, which means that NOW is the time to get your business on this platform.
A major part of online retail in a technology filled society is using social media platforms. They can all be effective, but we all know being an entrepreneur is time consuming and juggling numerous things at once. Luckily we are here to help. Don’t make the mistake of overlooking the effectiveness of Pinterest, and immediately get your product out there, and sit back and watch profits grow.
Written & Edited By: Anthony Mastellone, The TonyMast Official Team & Jonathan R
Are you constantly running ads and not seeing the results you pictured? Do you feel as if you’re donating money to the “Zuckerberg Fund” week in and week out? Well sit tight because I’m about to share with you some jaw dropping information that will make you focus solely on one pillar in particular in an advertising campaign.
Put yourself in the shoes of the people who you run ads to… Now let me ask you this, do you like feeling a personal connection with those ads? The answer is YES… Heck – who doesn’t?! The goal is to create a relationship and to pitch an offer at the same time. With that being said, it’s incredibly important to focus on how the customer feels and whether or not they feel comfortable with your brand.
This forms some sort of a bond with people so they can say…”Hey, these guys don’t only give awesome deals but their customer service team is phenomenal!” Sometimes it’s the small things that mean the most to customers and in the grand scheme of things it’s critical to make them feel as complacent as possible throughout their journey.
Now to break it down…An advertising campaign is broken down into 3 pillars. These pillars are known as the “Acquisition Pillar”, “Retargeting Pillar”, and the “Loyalty Pillar”.